Improving the Global Awareness of the MSP International Airport

Principal Investigator:

Mahmood Zaidi, Professor, Carlson School of Management

Project Summary:

The purpose of this project is to build a marketing tool that the Minneapolis Airport Commission, the Twin Cities Airports Task Force, MnDOT, and others can use to market the Minneapolis-St. Paul Airport more effectively. The project will focus on preparing demographic information on the region, as well as specific origin and destination data on passengers and cargo for the marketing tool. The output of the study will provide a framework for development of marketing programs aimed at target markets.

Sponsor:

Project Details:

  • Start date: 11/1999
  • Project Status: Completed
  • Research Area: Planning and Economy
  • Topics: Aviation, Economics