About the Event
Much has changed since GPS navigation devices hit the consumer market in 1995: many more people are using them, in many more places. At the same time, the mobile phone marketplace and infrastructure have grown dramatically, making it possible to gather vast amounts of data from innovative in-vehicle sensors.
Jane MacFarlane will discuss what’s needed to leverage these technologies to create a “behavioral map” of how drivers dynamically experience and adapt to road networks. The goal of the work, she says, is to learn from this shared behavior and relay information back to drivers in a format they can easily use—and help them toward a safe and successful journey.